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While the objective for each context is quite different, the broad techniques are often the world of doublespeak william lutz pdf. Activism is the...

While the objective for each context is quite different, the broad techniques are often the world of doublespeak william lutz pdf. Activism is the practice or doctrine that has an emphasis on direct vigorous action especially supporting or opposing one side of a controversial matter.

It is quite simply starting a movement to effect or change social views. I Have a Dream’ speech attempting to change social views on Non-White Americans in the United States of Americ, 28 August 1963. Most of King’s movements were done through non-violent rallies and public speeches to show the white American population that they were peaceful but also wanted change in their community. Non-White Americans equality with all races.

TV commercial for the re-election of U. It aired only once, in September 1964, and is considered both one of the most controversial and one of the most effective political ads in U. Advertising is the action of attracting public attention to something, especially through paid announcements for products and services. These advertisements are not only done by businesses but can also be done by certain groups. Non-commercial advertisers are those who spend money on advertising in a hope to raise awareness for a cause or promote specific ideas. These include groups such as interest groups, political parties, government organizations and religious movements. Most of these organizations intend to spread a message or sway public opinion instead of trying to sell products or services.

Advertising can not only be found on social media, it is also evident on billboards, newspapers, magazines and even word of mouth. A hoax is something intended to deceive or defraud. When a newspaper or the news reports a fake story, it is known as a hoax. A common aspect that hoaxes have is that they are all meant to deceive or lie. For something to become a hoax, the lie must have something more to offer. It must be outrageous, dramatic but also has to be believable and ingenious.

Above all, it must be able to attract attention from the public. Once it has done that then a hoax is in full effect. The word hoax became popular in the middle to late eighteenth century. It is thought to have come from the saying ‘hocus pocus’. Hocus pocus means meaningless talk which is typically designed to trick others or conceal the truth about a situation.

It is thought to be derived from a conjuror in the time of King James who called himself ‘The Kings Majesties most excellent Hocus Pocus’, where he would perform a trick and call out a phrase beginning with “hocus pocus”. The key word in something becoming a hoax is “public”. A lie or a deception only becomes a hoax when it is acknowledged by the public. A popular hoax that is evident in today’s times would be the ‘Microwave your spoon’ hoax. This hoax originated from a video which shows a metallic spoon being heated inside a microwave oven. It then further on suggests that it is easier to eat ice cream when the spoon is first microwaved.

This hoax has fooled many people on social media into believing that the spoon could be microwaved, only to find that their microwave was damaged. An example of a hoax was a fake viral video is one that happened in 2012. There were also fake legal messages sent out to make it look like Shell was threatening the people reporting the story. It was very widespread and believed by many. Propaganda is usually repeated and dispersed over a wide variety of media in order to create the chosen result in audience attitudes.