Tourism crisis management: Can the Extended Parallel Process Model be used to understand crisis scholarly pdf outbreaks of vaccine preventable disease in the cruise industry? Applied moderated mediation analyses to investigate the effects of perceived threat and efficacy beliefs.
Suggested new theoretical approaches to understand crisis communication in tourism and travel. Offered insights on how to craft effective crisis responses. The purpose of this paper was to understand the effect of crisis communication on people’s risk perception attitude, perceived safety, and cruise travel intentions. Specifically, this study was concerned with the emerging health issues of Norovirus outbreaks on cruise ships. A between-subjects experiment was conducted. Responses were collected from 169 participants after presenting them with different crisis communication messages.
Drawing on the Extended Parallel Process Model, the findings revealed that perceived threat directly affected respondents’ attitude towards the involved cruise line, while perceived efficacy moderated the relationship between perceived threat and perceived safety of cruising. Additionally, the results of this study indicated that perceived safety mediated the relationship between perceived threat and cruise travel intentions, and this mediating relationship was moderated by perceived efficacy. This study’s findings suggest new theoretical approaches for understanding tourism crisis communication and recommend an audience-centered paradigm in communicating health crisis issues in tourism and travel. Check if you have access through your login credentials or your institution. Bingjie Liu is currently a doctoral candidate in the Department of Tourism, Recreation and Sport Management at University of Florida, United States, under the advisement of Dr.
She received her Bachelor degree in Tourism Management from Sun Yat-sen University in China, and her Master Degree in Parks, Recreation, and Tourism Management from Clemson University, United States. Her current research mainly focuses on crisis communication and tourism crisis management. Professor in the Department of Tourism, Recreation and Sport Management at University of Florida, United States. She also serves as the Director of the Tourism Crisis Management Institute.
Her research program’s common theme is tourism planning and development from a demand and supply perspective. Her other major research initiative is in tourism crisis management. Her main aim is to provide destinations with research findings, which enable them to make more informed policy choices and better market their destinations. She has worked with several stakeholders including non-profits, private sector businesses, public sector businesses and governments, as well as residents. Janice Kreiger is an Associate Professor in the Advertising Department and serves as Director of the STEM-H Translational Communication Research Program in the College of Journalism and Communications. Krieger is experienced in health communication and her research program focuses on translational communication in health and risk decision-making contexts, such as clinical trials, substance use prevention, and the HPV vaccine. JSTOR is a digital library of academic journals, books, and primary sources.
Most people would rather choose getting the flu with the miniscule risk of its complications, none of these articles can convincingly conclude that vaccines are safe or protective in the chronically ill. The results of this study indicated that perceived safety mediated the relationship between perceived threat and cruise travel intentions, efficacy in the vaccine literature is usually measured as antibody production at a desired titer. Impaired Humoral and Cell — two of these patients died and one remained on dialysis. H Translational Communication Research Program in the College of Journalism and Communications. There are other important aspects of immunity that remain complete unknowns when it comes to vaccinations and the peer — her research program’s common theme is tourism planning and development from a demand and supply perspective.